日本SEO的未来

 日本的seo一向很不发达，但是也有少数seo朋友说日本seo方面的技术很强大…

译文：

我在日本的最后一天，我在报告中说，日本有一个SEO服务的巨大市场。

并且有许多公司不仅与这种认识，但积极追求技术，以帮助他们自己的搜索引擎优化的努力，并帮助他们为客户更好更多的搜索引擎优化他们的网站在日本成功的动力。 SEO是在日本大时髦词语，但是我很惊讶地发现，雅虎！日本是最大的搜索球员在这里。谷歌日本有一个存在，但在目前雅虎日本控制着大约80％的日本搜索市场。

另一个方面许多人可能不知道或可能超过60向日本互联网的连接是通过一％是手机。我没有了数年的日本，所以我期待着看到多么小的手机已成为。作者：我一直在多么小，他们越来越感到惊讶以前的旅行。所以，我很惊讶地发现，日本的手机已变得相当矮胖，和大得令人吃惊。我在互联网上有这么多斯河正就通过电话完成的，他们决定更大的显示屏和键盘的手机体积较大的价值。我们的风格看到大多数是翻盖品种，像这样的。

我也觉得它很有趣地看到围绕激发日本东京这么多的广告。我原以为早已被激发了。我什至浏览到SEOJL.com，只是为了看看他们还在周围...他们！我爱激发，7年前成立时一样你自己的，定制的主页是一个新的和令人兴奋的事情。我什至有天气和它的电影。我注意到，在激发动力，雅虎搜索，我无法证实这一点，但我怀疑在日本也是如此，在余下的Excite在日本受欢迎的，和雅虎控制80％的搜索市场，这是一个非常安全的假设。

更何况在美国雅虎供电兴奋'搜索。无论如何，日本是成熟和搜索引擎优化服务和解决方案做好准备。它是一个热门市场将继续增长。因此，无论是对美国公司做充分利用这里...本地化，这可能会非常棘手。你不能只是有任何人翻译你的网页，他们真正需要的人谁知道在SEM /搜索引擎优化市场在日本，作为被用来做很多字是英文单词日语翻译。因此，直接翻译并不总是要传达的信息需要，特别是那些知道日本的SEO术语。

此外，我们需要确定在雅虎日本与雅虎美国API的差异，等等，这将是一个挑战。做你的电话，或接收您的手机搜索引擎优化报告，或者只是搜索引擎优化一个网站如何进行搜索引擎优化以及在手机上的想法，这些问题都还需要进一步研究和澄清。显然，在一个较小的空间，显示手机与工资挂钩，而3号也许会被编号的那样差在桌面上11。最后，也可能是最重要的是，找到一个好的合作伙伴，以帮助日本一家美国公司通过在导航在日本开展业务的差异将是非常重要的。日本的一个很好的合作伙伴是需要理由是太多的名单，但放心由一家外国公司前进的道路上可以证明他们的愿望，做好任何致命的错误是非常，非常熟悉网际网路，和SEO准备的国家。

日本SEO行业的未来是非常有趣的，我认为就像去驯服一只野兽作坐骑，请拭目以待。

On my last day in Japan, I can report that there is a huge market for Japanese SEO services.

And there are many companies not only with this understanding, but actively pursuing technologies to help them with their own SEO efforts, and to assist their clients better SEO their sites for more search powered success in Japan. SEO is a big buzz word in Japan, but I was surprised to find out that Yahoo! Japan is the dominant search player here. Google Japan has a presence, but at the present time Yahoo! Japan controls about 80% of the Japanese search industry.

Another aspect many may or may not know is over 60% of the connections made to the Internet in Japan are via a cell phone. I had not been to Japan for a few years, so I was looking forward to see just how small the cell phones had become. On previous trips I had been amazed at just how small they were getting. So, I was quite surprised to find that Japanese cell phones have become quite chunky, and surprisingly large. I uess with so much on the Internet being done on the phone, they decided larger screens and keypads were worth the larger phone sizes. Most of the styles we were seeing were of the clamshell variety, like these.

I also found it interesting to see so many ads around Tokyo for Excite Japan. I had thought Excite was long since gone. I even navigated to Excite.com, just to see if they were still around…they are!! I love Excite, like 7 years ago when setting up your own, customized home page was a new and exciting thing to do. I even had weather and movies on it.  I noticed that search in Excite is powered by Yahoo, I couldn’t confirm this, but I would suspect the same is true in Japan, one with the remaining popularity of Excite in Japan, and Yahoo controlling 80% of the search market, it is a pretty safe assumption.

Not to mention Yahoo powering Excites’ searches in the states. Anyway, Japan is ripe and ready for SEO services and solutions. It is a hot market that will continue to grow. There is much to do for US companies to capitalize here…localization, which can be tricky. You can’t just have your pages translated by anyone, they really need to be done by someone who understand the SEM/SEO market in Japan, as many of the words being used are Japanese translations of English words. So translating directly isn’t always going to communicate the message you need to, especially to those that know the Japanese SEO jargon.

Additionally, we need to determine the difference in the Yahoo US versus Yahoo Japan API, etc. That will be a challenge. The idea of doing SEO on your phone, or receiving SEO reports on your phone, or just how to SEO a site to perform well on a phone, those are also issues that need to be further researched and clarified. Obviously with less room on a cell phone to show SERPs, being number 3 just might be as bad as being number 11 on a desktop. Finally, and probably most importantly, finding a good Japanese partner to help a US firm navigate through the differences in doing business in Japan will be of paramount importance. The reasons an excellent Japanese partner is needed are too many to list, but rest assured any mistake by a foreign company along the way could prove fatal for their aspirations to do well in a very, very Internet savvy, and SEO ready country.

The Japanese SEO industry will be very interesting to watch over the next coming years. I think we are in for a wild ride.